Why Build a Tablet App? Our Company's Story

For most smaller businesses, these are times of focus and efficient use of scarce resources.

Much like during summer sales events and VIP spots for customers, companies are giving up all the 'nice-to-do' activities and instead concentrating on current projects and products. 'We will wait,' they seem to say.

All the more remarkable, then, is the news that LinkUp, a relatively new player in the job board sector, has just received approval from Apple for a new job app. Why?

Here is the reason.

We are at the forefront of a transformation in the world of job searching and job boards. More and more employers are recognizing the need to have greater control over the recruitment process. They are tired of paying Monster or CareerBuilder to post a job, only to realize – before they know it – that the listing has been forwarded to 30,000 job boards. HR departments are being flooded with applications from people who don’t even know the difference between a registered nurse and a nursing assistant. Employers would rather post their job openings on their own career portal on their own website to have full control over all inquiries.

Even more, job seekers today are tired of seeing job postings on job portals like Simply Hired, Indeed, and Monster alongside thousands of others. On top of that, disreputable providers have infiltrated the job board market, collecting resumes and emails from frustrated and needy job seekers – all with questionable intentions.

LinkUp takes a completely different approach. We show job seekers exactly where to find the hidden job openings: on the company's own website. (Hidden because 75% of the jobs on LinkUp are not posted anywhere else.) Yet most job seekers don’t know how to find the company website, and even if they do, they don’t have the time to click through countless pages. LinkUp does this work for you.

For us, the content is crucial. We are convinced that our job listings are the best available at the moment. Every reputable career advisor confirms this and recommends us.

Thanks to this excellent content, we know that we need to ensure that our content – that is, the jobs listed on LinkUp.com – is accessible regardless of the medium used. Whether on Facebook, our website, or Twitter – we are present there too.

Smartphones? Of course. Our mobile job apps have already been downloaded around 100,000 times.

So it should come as no surprise that our app is now also available for iPad. And the best part: it’s not a universal app that our developers just adapted for the iPad. It takes full advantage of all the iPad’s features. It’s incredibly smart, helpful, user-friendly, clear, and simply cool. Really.

So if your company’s goal is to help customers, make sure they can find you everywhere. Save them from long searches.

LinkUp's strategic investment in a new iPad app, even during times of resource scarcity, underscores a fundamental shift in the recruitment landscape: quality, control, and accessibility of job content are paramount. This reflects the modern need to eliminate friction and provide direct, reliable pathways for both employers and candidates. IceHrm's Applicant Tracking System (ATS) directly supports the underlying principle of LinkUp's strategy: empowering the employer. By giving companies a sophisticated, branded career portal directly on their own website, IceHrm ensures maximum control over the applicant experience, data, and the job listing process. Just as LinkUp uses technology to efficiently connect candidates to company portals, IceHrm provides the integrated system necessary for managing those high-quality, controlled applications from the moment they are submitted, streamlining the recruitment funnel and making reliance on problematic third-party boards obsolete.