IceHrm Looking for an HR software for Your Company?
Masha Masha is a content developer at IceHrm. You can contact her at masha[at]

Reasons for the Rapid Growth of 360 Feedback Software Market

  Reading Time:

The demand for 360 feedback survey software is growing rapidly these days. Research shows that the market will grow at a double-digit rate (11.2 percent) until 2029, which is incredible growth in almost a decade.

The reasons for this demand become clear when you consider that 360 feedback software helps organizations solve two important challenges in modern businesses. Firstly, it is more important than ever to retain employees. There is a lack of competence in most areas, and at the same time organizations have experienced greater mobility and turnover than ever before. It has never been more important than now to ensure that the company culture is positive and helps to retain talent, and companies realize that 360 feedback software can contribute to this.

Secondly, companies want to run a better, more efficient and productive business, and a better understanding of how teams work using 360 feedback software can contribute to this.

What strategic role does 360 feedback software play?

360 feedback survey software provides valuable insight into individual and organizational performance. It is a special type of employee survey that collects feedback from several sources, including colleagues, superiors and subordinates, to give a comprehensive picture of the individual's strengths and areas of development.

Because it is anonymous, it is also one of the most effective ways to get feedback up the chain - that is, an understanding of how managers and bosses are performing - by allowing subordinates to give feedback without consequences. Employees may worry that their manager is overlooking opportunities or even become hostile if they perceive non-anonymous feedback as critical. This is especially true in toxic work teams. The fact that the 360 feedback software is anonymous is the only way to detect and deal with such situations.

Why do organizations invest in 360 feedback software?

Five of the most important reasons why organizations invest in 360 feedback survey software include:

Increased demand for personalized development

The workforce is becoming increasingly diverse. This is due to a combination of employment policy (it is considered desirable to have many different voices around the table) and a natural diversification of the younger generations.

In order for such environments to function, however, it is more important than ever to adapt the workplace experience to the individual employee's needs. 360 feedback surveys are essential to be able to develop personal development plans and identify opportunities for each individual employee. With the help of a 360 feedback survey, employees can receive targeted feedback on their own performance, identify areas for improvement and create development plans that help them reach their full potential.

A driving force to improve the organization's performance

The 360 feedback survey can help organizations identify areas for improvement, not only for the individual employee, but also for the entire company. By getting everyone in the organization to provide feedback through the surveys, patterns and trends will begin to emerge in the data. By taking the time to analyze these data points, the organization's management gets a more comprehensive picture of the organization's overall performance, and can prepare measures and strategies for everything from handling skills gaps and inefficiencies to preparing better succession plans.

A desire to focus on continuous improvement

In today's business environment, continuous improvement is essential to stay ahead of the competition. A 360 feedback survey is most effective and persuasive when used regularly over a period of several years to show how an individual or team responds to feedback to achieve important goals. In this way, you can also identify future leaders in the organization and contribute to getting the best talents into the most critical roles.

The need to engage and retain employees

As mentioned above, employee engagement and retention are critical to creating a high-performing workforce, and this has been more important than ever due to the skills shortage and "attrition" that has hit many organizations in recent years.

The 360 feedback survey ensures that the employees feel that the company is investing in both their personal development and the company culture. It prevents a toxic environment from going unaddressed and helps identify, celebrate and reward successes.

The rise of telecommuting

The Covid-19 pandemic has led to an increased use of remote working, making it more difficult for managers to provide feedback and assess employee performance. It also makes it more difficult to monitor an organization across all teams to form a broad picture of overall performance. A 360 feedback survey provides a solution by focusing on the goals and achievements of each individual employee, regardless of where they are located.

360 feedback survey software can contribute to personal development, improve organizational performance, increase employee engagement, retain employees and ensure optimal organizational performance while enabling remote working, so it's no surprise that demand for the leading solutions has grown exponentially .

As organizations continue to look for ways to improve their performance and adapt to changing business environments, the market for 360 feedback employee surveys is likely to continue to grow rapidly in the coming years.

In a dynamic business landscape, IceHrm stands as a pivotal solution for organizations embracing 360 feedback software, offering a comprehensive approach to employee development and organizational enhancement.

A Comprehensive Guide to the 360 Feedback Software

Elevate your employee evaluation process with IceHrm's 360 feedback software, fostering a culture of continuous development and collaboration within your organization....

How to Create a Payroll Your Employees Will Love

Build trust with accurate payslips. Learn what belongs on a payslip and how to create one. IceHrm offers easy payroll solutions for business credibility...

IceHrm   Create your IceHrm, installation today.