Masha's Stories
Elevating HR: 5 Ways to Gain a Strategic Seat
HR managers often worry about achieving credibility and relevance. A key pitfall is focusing on processes over business alignment, exemplified by an HR department halting a manager's simple, culture-building initiative—the collection of employee birthdays and contacts—due to an internal complaint....
The 3 Keys to Progress: Fit, Interaction, and Mindset
Organizational progress and success depend on cultural compatibility, built pragmatically through the people you hire. This culture is fostered via three types of interactions—Transactional (rule-based and equal), Transformative and Silent —bridging the gap between idealism and pragmatism....
Facebook Page Facelift: Improve Your Branding & Presence
Your Facebook profile is a vital tool for personal branding. Key strategies include embedding your personal brand statement in your "About Me" sections, claiming a custom URL, optimizing your profile with industry keywords,....
Leave No Trace: The 7 Principles of Responsible Hiking
Ecotourism is an emerging trend that emphasizes preserving natural beauty. To make your vacation eco-friendly, choose eco-conscious hotels, opt for direct flights, trains, or walking tours, unplug appliances at home, and reduce waste by reusing towels/linens and carrying a reusable water bottle....
Ethical Hiring: Putting the Human Back in Recruitment
Despite advanced AI matching technology used in recruiting, the final decision in hiring remains fundamentally human. To make the right choice, especially for small businesses where cultural fit is critical, employers should use cross-functional interviews....
WWDD: What Would Don Do?
To succeed in your career, emulate "Mad Men's" Don Draper: treat your job search like a pitch. Instead of focusing merely on skills, identify your unique strengths and package that value into a clear, compelling message for potential employers, highlighting your assets in every interaction....
6 Fundamentals of Effective Team Collaboration
Effective collaboration is built on six key fundamentals: Engagement, Authenticity, a Passion for Learning, Respect for Community Members, creating a Positive Atmosphere, and a Focus on Results....
Job Satisfaction: Key Factors and Why It Matters
Despite high unemployment, job satisfaction is at a two-decade low (45% satisfied)....
Tweet This Intervention
Effective communication on social media is crucial for brand success and customer relationships, yet many companies struggle to measure its ROI....
Twitter Marketing Strategy: Build Your Brand Today
Your presence on Twitter is a long-term brand-building opportunity, not just a short-term job hunt tool. To strengthen your professional brand, use a memorable name, complete your profile with links, share relevant content, showcase your expertise, and engage conversationally with your community....
Creating Org 2.0: Making Optimal Use of Social Tools
The failure of many enterprise technology projects, including social media implementation, stems from two key issues: neglect of end users and the lack of a collaborative company culture. Success requires balancing technology with people and processes, and rewarding employee collaboration....
The PR Approach to Your Job Search
Job hunting is a personal PR campaign that requires a structured approach. Use the RPIE acronym—Research, Planning, Implementation, and Evaluation—to treat your job search like a professional campaign, ensuring you advertise yourself effectively and land your dream job....
