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Dilanka Dilanka is a Business Development Manager at IceHrm. You can contact her at dil[at]

How to Craft Irresistible Social Media Job Listings

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Social media has become an important part of our lives. For better or worse, they are now an important part of the human experience. Companies that have recognized the value of using social media for marketing and management will have a clear advantage over those that have not yet realized how powerful these networks can be. Therefore, these companies are focusing on using social media job postings to attract top talent.

Social media is great for brand building, advertising and marketing, and community building in general, but it's also where you can find the best talent in your industry.

It's hard to find the right people if all you do is post that you need help. However, if you approach it strategically, this could be your best talent acquisition opportunity yet.

Let’s put this into another perspective and talk about social media job postings. Not just about how you create them, but also about how you differentiate your employer brand.

Understand job seekers’ expectations

It is now more important than ever for a company to meet people's expectations. And that's simply because customers and job seekers are spoiled for choice. There is just too much competition these days. And the digital revolution has enabled modern talent to look for work all over the world from home.

Of course, not all companies offer remote work opportunities. But modern employees have no problem changing employers or skipping your job posting if it doesn't suit them.

For this reason, your offer must meet the expectations of job seekers. And modern professionals prioritize when browsing job listings.

As always, it's time to say goodbye to vague job descriptions and be transparent about salary ranges and benefits. People are not just looking for a good work-life balance. You are primarily looking for fair compensation and tempting additional benefits.

A transparent salary policy also helps you stand out from the competition. And it can also help you build trust in the community. So make sure you highlight any perks you offer in your social media posts.

Remove any bias from your social media job postings

One of the biggest mistakes companies make when creating job descriptions is creating copy that doesn't align with their target audience's values. What's even worse is when you accidentally use biased and non-inclusive language in your job ads. This can lead to a whole caste of talented applicants being put off.

Unfortunately, there are numerous terms you could unknowingly use that will harm your brand reputation and your hiring strategy.

That's why it's important that you run all of your job descriptions through IceHrm. This tool gives you real-time feedback and suggestions on how to make your descriptions more inclusive and engaging. But it goes beyond bias and also looks at structure.

Because it’s a software solution, it’s the ideal setup for in-house and remote teams. Employees who use a remote desktop can easily connect and work on content with other remote team members seamlessly. This, it is great for remote team cohesion and consistency across platforms.

Having the ability to connect your teams no matter where they are is an important asset. Especially when you’re managing job listings, accepting applications, and handling your recruitment processes all at the same time.

Different Ways to Promote LinkedIn Job Posts

LinkedIn is a different animal compared to your typical, non-professional social networks.

We’ll talk about those as well, but right now, we need to talk about a common problem–LinkedIn job posts all sound and look the same.

There are three main ways to promote your jobs–on the job boards, in organic posts, and via outreach. You can use LinkedIn automation for outreach for example, but you have to make sure that your messages are personalized and relevant to each recipient.

Remember, top talent demands personalized treatment.

When it comes to job boards and organic posts, the former should be more professional while the latter needs to be more creative and conversational.

Use organic posting to start a conversation with your community, but of course, link to your job post. You can post these jobs from personal accounts in your organization, just to get rid of that corporate tone.

In your job descriptions, like we said, transparency will be the key to success.

Promoting job vacancies on social media in non-professional networks

Non-professional networks like Instagram, Facebook, TikTok and other networks are more focused on creative content that aims to capture the audience's attention in a very narrow time frame. Since people are constantly scrolling, there is a high chance that they will miss your job ads.

Whether you sponsor these posts or they are simply organic, they need to be engaging in format and message. Make sure these posts are in a video format.

Video content is key these days. But don't forget to include the details in the video description or in the first comment. Videos are a great way to assess your personality and the personality of a company. So you should give them the opportunity to introduce themselves too.

Invite the people in your videos to send you a live video resume as a response to the job posting and a way to continue the conversation. This way you appeal to modern audiences and invite them to use a format they know and love.

Weave your brand identity into your strategy

After all, one of the best ways to stand out among top job seekers is to have a compelling brand behind every job ad.

As we mentioned, Millennials and Generation Z have a lot to choose from these days, and you need to capture their interest as they quickly scroll through job listings. To grab their attention, you should use a lively and unique writing style.

Follow your brand's style guidelines when creating job ad images to complement your voice and create a memorable experience. Avoid complex jargon or corporate jargon if possible, especially when targeting younger professionals.

Emphasize your values and culture, and don't immediately talk about what you "require" from your ideal candidates. First, talk about what you offer and why your company is the perfect place to work for you.

Social media has become an integral part of any talent acquisition strategy.

There are many ways to get talented people interested in social media, and writing exciting job descriptions is an important part of that. IceHrm can help you avoid common mistakes when writing job descriptions and ensure they are truly appealing to the people you want to hire. Would you like to see it for yourself? Request a demo today!

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