15 New recruitment trends to implement in 2019

With regard to recruitment trends, a new set of trends will be introduced in 2019 and will have a significant impact on your recruitment process. Are you ready to implement them or will you be left out? In this blog I introduce you to the top 10 2019 recruitment trends you need to get started as quickly as possible, otherwise, you will lose out in the talent battle before the end of the year.

This is a candidate-driven market,

Our way of recruiting has changed. Compared to a few years ago, candidates now have much more power in finding a job. Based on the research and daily work experience of individual recruiters and HR professionals, 90% of the current job market is geared towards candidates. This means that you no longer select talent. Talent chooses you. Finding and recruiting ideal candidates especially those with the right skills, therefore, become an extremely difficult, costly and time-consuming process.

This is why the recruitment paradigm is changing radically. The focus is now on candidates who are treated as clients.

I have highlighted 10 of the current key recruitment trends that will have the greatest impact on the recruitment industry in 2019.

1. Recruitment Marketing

What is recruitment marketing?

The recruitment marketing strategy is based on the implementation of marketing tactics in recruitment. Recruitment marketing is the process of developing and attracting talented people to your organization using marketing methods and tactics.

The importance of staff marketing

Staff marketing is a discipline that has been introduced due to the current situation in the labor market. Its main objective is to follow the latest market trends and offer solutions to companies that best meet these new challenges. Companies that first apply these new recruitment best practices will be more likely to attract talent. That’s why recruitment marketing will be at the forefront of recruitment trends in 2019.

2. Inbound Recruitment

What is incoming recruitment?

Inbound recruitment is a recruitment strategy in which you proactively and continuously recruit candidates with the goal of having them choose you as their next employer. Your objective in inbound recruitment is to attract, convert and retain candidates.

The importance of incoming recruitment

Recently, there has been a change from foreign recruitment to arrival recruitment. Simply approaching candidates and offering an open position is no longer the right way to attract talent. If you are looking for a long-term solution to your recruitment and hiring strategy, incoming recruitment is the trend.

3. Employer’s brand

What is the employer brand?

Employer branding is the term often used to describe a company’s reputation and popularity as an employer and its promise of performance to employees, as opposed to its broader reputation as a corporate brand and its promise of performance to customers. Employer branding ideas are essential to building a strong and attractive employer brand.

The importance of the employer’s brand image

A study conducted by LinkedIn found that more than 75% of job seekers research a company’s reputation and employer brand before applying. Companies with a bad reputation struggle not only to attract candidates but also to retain their employees. That’s why the employer’s brand image is one of the most important recruitment trends in 2019

4. Applicant experience

What is the candidate’s experience?

Candidate experience” is the overall perception of your company’s recruitment process by current, past and potential future candidates. It is based on the feelings, behaviors, and attitudes of the candidates they encounter throughout the recruitment process, from recruitment and selection to hiring, including job interviews and integration.

The importance of the candidates’ experience

Why is paying attention to your candidate experience another extremely important recruitment trend that you should continue in 2019?

Because candidates who have had a positive experience in your recruitment process will be more likely to accept your job offer, apply again in the future and recommend other candidates to your company.

5. Talent pools

What is a talent pool?

The talent pool refers to a place or database where recruiters and recruiters all retain their best candidates. Talent pools are not only candidates who have applied for a job, but also the candidates recruited, placed, silver medalists and candidates who have volunteered to be part of your pool.

The importance of the talent pool

Imagine that every time you have a vacancy, you have a talent pool to choose from! Sounds great, doesn’t it? As a result, many recruiters have already adopted this recruitment trend and have begun to build a database of high-quality candidates for current and future needs.

6. Applicant Relationship Management

What is applicant relationship management?

Applicant relationship management is a method of managing and improving relationships with current and potential candidates.

The importance of managing relationships with candidates?

Strong candidate relationship management quickly became a key recruitment trend in 2019. This relatively new recruiting method was introduced into the world of talent acquisition to address one of the biggest challenges in the HR industry attracting talent.

7. Social Recruitment

What is social recruitment?

Social recruitment uses social media for recruitment. The term refers to different ways of using social media networks (like Facebook, Twitter, LinkedIn, etc.) and websites (blogs, forums, bulletin boards and websites like Glassdoor for example) to find, attract and hire talent.

The Importance of Social Recruitment

Social Recruitment goes beyond posting job openings on your company’s social networking accounts. It offers so much more! You can use social networks to proactively search for potential candidates, build relationships with them, and encourage them to apply for your vacancies. Because of all the opportunities it offers, social recruitment has become one of the most important recruitment trends in 2019.

8. Automation Tools for Recruitment

What are the recruitment automation tools?

Simply put, recruitment automation tools are software that use new technologies to automate the recruitment process. The automation of the recruitment process has been around for some time, but it will now go beyond HRIS, the Applicant Tracking System (ATS) and the recruitment marketing software. The new trend is the software that offers a 2 in 1 tool integrating both ATS and recruitment marketing solutions on a single platform.

The importance of recruitment automation tools

These new all-in-one tools help to find, attract, retain, support and transform candidates into candidates. They also streamline, simplify and automate the hiring process, making it faster and more efficient. Companies that have been too slow to integrate automation into their recruitment systems run the risk of losing the best candidates to their more proactive competitors. That’s why they use of recruitment tools is the most popular recruitment trend among successful recruiters!

Looking for an automated recruitment module, we can suggest you IceHrm which is one of the best HRIS systems which has so many HR functions automated into one system. Get more details here.

9. Data-driven recruitment and personnel analysis

What is data-driven recruitment and analysis?

Data-driven recruitment and analysis are terms used to demonstrate recruitment methods where planning and decision making are based on data captured by HR technology, such as applicant tracking systems and personnel marketing platforms.

The Importance of Data-Driven Recruitment and Personnel Analysis

The use of evidence-based measures is a recruitment trend that can give you a good overview of which elements of your recruitment strategy work well and which can be improved. The attention paid to the analysis of your human resources and the use of data-driven recruitment has improved some of the most important hiring actions such as hiring time, hiring costs and hiring quality.

10. Collaborative employee recruitment

Collaborative recruitment is a recruitment method in which HR teams and teams from other departments work together to find and hire talent. Collaborative recruitment is extremely important because it significantly improves the quality of recruitment. As a result, fluctuation rates are decreasing, which has a positive impact on the overall recruitment and hiring strategy. For all these reasons, the collaborative approach of the 15 best recruitment trends for 2019 has been chosen!