Twitter Marketing Strategy: Build Your Brand Today

Dan Finnigan, CEO of Jobvite, offered a truly insightful tip for job hunting on Twitter, explaining, “It’s not the single tweet that attracts employers, but your cumulative presence on Twitter.” He went on to say that Twitter isn’t just a communication tool for self-promotion and short-term job hunting, but also an opportunity for long-term brand building and development through conversation and community engagement.

There are many things you can do to build a truly meaningful presence on Twitter so you can strengthen your brand not only for job hunting but also for the rest of your career. Here are just a few of the top tips to get you started:

Use a memorable name. Make your “Twitter name” your full name or company name. People will associate your Twitter name with YOU and your work, so make the most of it. – T.C. Coleman, @UpwardAction

Don't forget your profile. Fill out your information carefully so potential employers know who you are and what you're looking for. To give a deeper insight into your background, include links to your LinkedIn profile, blog, or other professional networks on Twitter. – Heather Huhman, @ComeRecommended

Create a Twitter background. Complete your brand identity with a background that matches the colors, format, and logo of your personal website, if you have one. If not, choose colors and graphics (if relevant) that support the brand you want to create. Then add additional information not included in your Twitter profile but relevant to your expertise and job search, such as links to other websites or contact information. – Betsy Richards, @erichards24

Share relevant, applicable, and engaging content. “Listeners” are interested in following people they can learn from, grow from, and connect with. – Justin Honaman, @jhonaman

Showcase your expertise. You can stand out from the crowd by showcasing your expertise—HOW you differentiate yourself. If you're just starting out, many, if not most, of your tweets should be links to news articles in your field. Use hashtags so others can find them more easily. – Maryanne Conlin, @mcmilker

Twitter works best when used in a conversational way. Many people sign up for Twitter just to promote themselves and then wonder why they don't get any responses. If Twitter were a party, tweeting only about yourself would be like standing in the middle of the room shouting out your ideas. Find people and retweet what they say, or reply when they post something you find interesting. The more you participate in conversations, the more fun the party becomes. – Jennifer Turner, @Talagy

Create value. Go beyond simply linking your followers to other people's content and consider how you can create content that helps your community or industry. Start a blog and tweet your advice, tips, or insights. Use Twitter's list feature to build a group of the best experts and thought leaders in the industry and share it with your community. This will undoubtedly strengthen your brand and help you pursue opportunities in your career. – Chris Perry, @CareerRocketeer

Twitter, when used strategically, transcends a simple communication tool to become a powerful platform for long-term brand development and career advancement. The key, as emphasized by the experts, is cumulative presence built through conversation, value creation, and consistent professional presentation. For individuals, this is about managing a digital professional identity. For organizations using IceHrm, the principles are analogous: just as a well-maintained Twitter profile showcases an individual's value, the Employee Information Management module in IceHrm maintains a complete, accurate, and accessible profile of every employee's skills, history, and achievements. By treating your Twitter brand with the same rigor and completeness that HR applies to professional records, you ensure you are always positioned for new career opportunities, making the platform an invaluable asset in your ongoing professional narrative.