It can be incredibly frustrating for recruiters not to see the best results after investing a lot of time and effort in developing solid recruitment strategies. After all, employees are the backbone of any organization, and if recruiters do not use the right talent, the organization suffers.

But have you ever wondered why your recruitment strategies have failed? Have you identified the main reasons? Do you really understand these problems? It’s funny because we keep meeting companies that are so good at some aspects of recruitment, but so bad at others.

we believe these are the top 10 reasons why recruitment strategies fail:

1. Set no measurable targets

It is painful for us to say, but so many companies are not even aware of their recruitment goals. Seriously, that’s the first thing any recruiter should do. Why do you recruit? What do you want to achieve with it? What results would you like to see? For many companies, this only seems to be important when it is clear that there is a lack of results in the recruitment process.

Setting specific goals and targets before the start helps you measure success or failure and return on investment. For example, one goal of your recruitment strategy might be to increase awareness of the employer brand, while a specific goal associated with that goal might be to increase traffic to your career site from social media by X%.

2. Do not define your target group

Sigghhhhhhhhhhhhhhhhhh! Too often, when a position becomes vacant, recruiters skip a few steps forward and are too eager to fill the position as quickly as possible. Little time is invested in defining the caliber of the candidate to be attracted to the position. This means that when the new role is commercialized, the recruitment messaging is completely lost, which means much less commitment, making it more difficult for a recruiter to acquire talent.

Recruiters must work with recruiters to ensure that the job description is up-to-date, written in the appropriate language to attract relevant candidates and motivates candidates to apply. “But how am I supposed to do that,” we hear you ask. Simply start by developing your candidate personalities, which are idealistic versions of the types of candidates you want to attract.

3. Your employer brand

Your employer brand is an essential element in building a competitive advantage in the labor market. So why do so many companies have difficulty understanding how a strong employer brand leads to successful recruitment? This lack of understanding can easily lead to bad experiences on the part of candidates or even negligence on the part of current employees. Today’s candidates often review a company’s ratings before applying for a job. So, if they find that you have a bad employer brand (or none at all), it can discourage them from submitting their information.

One of the strategies recruiters have begun to develop is the value of content marketing, which can be an incredibly effective way to promote and reinforce your brand. Content marketing involves publishing educational and valuable content to users that can help you build long-term relationships with candidates.

4. Relationship with the recruitment manager

You can say that in this case, you shake your head when you remember a time when you were arguing with your personnel manager! We understand, it is difficult and we know that the relationship with your recruiter can influence or disrupt the recruitment process. In fact, no. 4 in our Top 5 challenges facing modern recruiters.

Typical problems include ineffective communication, lack of briefing and debriefing throughout the interview process, and poor management of candidates. This can have a significant negative impact on your overall recruitment strategy. It is important for recruiters to make the recruitment process more collaborative with the recruiter, for example by communicating regularly, defining key talent acquisition parameters and preparing interview questions.

5. Your interview process

The concept of the interview dates back to 1921 when Thomas Edison developed a written test to assess the candidates’ knowledge. But after nearly 100 years, companies still don’t apply best practices during the interview process. Their goal is to sell the role to candidates by giving them additional insight into the type of company they would join and how that role contributes to the success of the company.

So why do companies still keep candidates waiting for interviews and why aren’t they better prepared? It is not a good feeling for the candidate who has prepared so much for the interview to see the interviewer go through his resume section by section that was sent to him last week. Poor candidate management is a bad experience that encourages candidates to look elsewhere.

6. Use of social bulletin boards as job boards

Oh, my God, we’re creaking in the hallways! So many times we’ve seen companies set up Twitter, Instagrams or Facebook pages for recruitment just to post job offers. There’s nothing social about it because it doesn’t encourage interaction at all. Social is about promoting mutual communication rather than trying to get job offers out to the general public.

Show a little personality in your messages. Posting photos of things like new employees, celebrations and achievements, the office environment and even the coffee machine gives candidates an overview and helps them represent themselves at work for the company or even disqualify themselves for the hiring process. It also helps build candidate confidence as you begin to provide more information about the company.

7. Lack of identification of points of sale

This has something to do with point 5 but certainly applies to all aspects of your communication with candidates. Today’s candidates are smart and will quickly look elsewhere if they do not see the benefits of a new role if it is not well articulated. This includes everything the first job description, the screening process, each step of the interview and the offer.

The development of your candidates’ personalities will help you identify their common weaknesses, professional challenges, values, and objectives. This is the best way to show empathy, follow in their footsteps and identify the benefits they really seek when applying for a new position. A very general example — when your candidate personalities are thousands of years old, the development of benefits around training and development and flexible working hours instead of financial rewards is more appreciated.

8. Let prejudice screw up your decisions

Bias continues to poison companies in recruitment simply because there are many types of prejudices that a recruiter can fall victim to. Business Insiders have identified some of the most cognitive stumbling blocks that can affect our behavior and prevent us from making the best decision, many of which can be applied to the recruitment industry, as explained here.

Whether we are aware of it or not, each of these prejudices will affect who we choose for the interview, how we interview them, who we hire and why we hire them. There are a number of different things you can do to avoid prejudice, such as focusing on fair treatment of all candidates, training in emotional intelligence and strengthening positive images.

9. No effective maintenance of your prospects

Talent acquisition teams still play a very important catch-up role when it comes to thinking like marketing specialists. Not all candidates are ready to apply when they arrive on your career page. So if you don’t get any information, you’ve lost potential recruitment. For example, very few companies have lead entry forms on their career pages that you can use to stay in touch with a candidate who is not quite ready to apply.

This is where lead nurturing comes in, which consists of communicating the right candidate with the right message at the right time, keeping candidates warm and interested in your company. Depending on where they are looking for work, you can send them targeted job postings, newsletters, employee reports, white papers and much more.

10. Non-existent or ineffective integration

Too many companies are wrong! The statistics speak for themselves that just over 40% of all American workers leave their jobs within the first six months of starting a new job. This figure is even higher for the business services industry, which has a watchmaker rate of more than 50%. This means that half of the candidates you hire take time off in the first six months. Inevitably, questions are asked, many of which focus on the hiring process and why those affected could not have foreseen it.

Effective integration can make a significant contribution to improving employee retention and increasing the personal contribution of new employees. The simple things you can do are a focus on long-term learning, provide ongoing coaching and support, describe performance expectations and specify how your role fits into the organization.

Best recruitment methods to address common challenges

Building a talent pool

Talent pools are groups of candidates you have already hired who can fill future positions in your company. This can help you reduce the time it takes to hire and hire people since you already have qualified and pre-screened candidates when you fill the position. Build talent pools:

• Take a look at previous recruitment procedures for candidates who have reached the final stage or who find new candidates. Previous candidates are of course qualified, while new ones will help you build a more complete and diversified database of candidates. You can also consider candidates who have turned to your company by submitting their Resume. If the candidates are based in the EU, make sure you comply with data protection laws such as GDPR.
• Inspire old and passive candidates. Your pipelines are stronger when candidates know you are considering them and when you stay in touch. Let them control how often you communicate with them, either through face-to-face meetings or by sending them useful content and information.

Training of recruitment teams

Even experienced recruitment managers and investigators may need to improve their recruitment skills. Combating prejudice is a common reason to form recruitment teams, but it is also important to coach candidates in interviews or builds relationships with them.

Here are some ideas for training recruitment teams:

• Ask interviewers to prepare for interviews. It is useful to give them a checklist.
• Encourage them to take the Harvard Implicit Association Test to identify their hidden biases. It is also a good idea to educate them about how prejudice works.
• Organize fake interviews. This is particularly useful for inexperienced interviewers.
• Dissemination of recruitment resources. Ask each member of the recruitment team if they are interested in receiving interesting articles or videos with recruitment tips. Set expectations for the amount you need to read, for example, send an article once a month.

Diversify your recruitment strategies

It’s good to advertise on a job board that, as you know, will attract good candidates. But this is a missed opportunity to create a really strong hiring process. Remember:

• Use social media to post your jobs or promote your business.
• Introduce your culture, benefits and employee stories on your career page to attract more candidates.
• Attend job fairs and organize recruitment activities whenever possible.
• Use tools such as people search to select candidates based on their workplace, skills and other work-related criteria.

Investment in an ATS

An ATS can streamline your recruitment process by allowing your recruitment team to collaborate and store all candidate data in one place.

Good ATS has done the same:

• Reporting features that can help you extract useful information from your past processes to improve future processes.
• Calendar planning and integration tools that can help you quickly schedule phone screens and interviews and minimize back and forth communication.
• Integrated templates that allow you to publish job postings and quickly send emails to candidates without having to rewrite the text each time.
• Interview dashboards that can facilitate the transition to structured interviews.
• Assessment integrations that help you evaluate candidates more objectively.

All these features (and more) optimize your attitude and help you make faster and better decisions.

Looking for an automated Recruitment Management system, we suggest you IceHrmwhich is one of the best HRIS systems which has so many HR functions automated into one system.

IceHrm is a Human resource management system for small and medium-sized organizations. This HRM system centralizes employee data and allows only one authorized person to access it, providing a high level of security. The presence module monitors employee time based on information about insertion and perforation. It covers all the basic HRM needs of a company such as Time Management, Attendance Management, Expense management, leave management, Recruitment management and handling employee information.

Key Features of IceHrm

Payroll Management

Time & Attendance Management

Document Management

Employee Self Service Management

Performance Management

Performance Appraisal

Benefits Management

Attendance management

Email Integration

Project Management

Workflow Management

Dashboard

Employee Lifecycle Management

Unlike the other popular HRM software, you can use one system for all HRM functions. As the other HRM software tools are designed for specific HRM functions separately, using IceHrm will benefit you to utilize all HRM functions in one software. There are three different editions in IceHrm. Each edition has different features. You have a choice to select which edition will suit your organization according to your HR requirements in the organization. Also, you can purchase the IceHrm software based on the number of employees in your organization.