Hybrid Work Boost: Engaging Candidates with Recruiting Software

As the world shifts toward a hybrid work model, the recruiting industry has had to make exceptionally difficult changes in a short period of time. One of the biggest hurdles during this time was the effective integration of applicants. It's difficult to showcase a company's culture through remote recruiting, and remote interviews also require little commitment from candidates. Not to mention, even a small delay in the process can cost you an ideal candidate.

This is where HR marketing initiatives like designing the perfect careers site and leveraging social media can help. Many recruiting software systems help automate routine tasks and make the entire recruiting process smoother. However, the industry-leading systems also offer features that strengthen your employer brand, as well as built-in video interview capabilities that enable a faster, more seamless candidate experience.

Below are some core features that can be optimized with the help of recruiting software to take candidate engagement to new levels:

Employer branding

Most applicants research a company before applying, so it's imperative that they see something compelling in their initial evaluation. Don't just use social media to publish job offers, but also let your employees share their lives and development within the company to give an insight into your company culture. Integrate social media buttons directly into a well-designed careers page that displays perfectly on both desktop and mobile devices - all right in your recruiting software.

Resume parsing

Certain automation tools can help you review and evaluate resumes in an unbiased manner. They not only fill out the applicant data automatically, but also organize the applications according to skills and qualifications. The Apply with LinkedIn and IceHrm Recruit integration, for example, saves applicants and hiring managers a lot of time by capturing and auto-filling data.

Automated responses

While not all communication between you and your candidates should be automated, candidates expect some of it to be automated - and they prefer this in the long run. Reacting more quickly and speeding up the hiring process can ensure you don't lose the ideal candidate to your competition. Using AI technology can help streamline administrative tasks, send automated emails, trigger responses, communicate across business systems, and contact candidates. This makes the hiring process more time efficient.

Job descriptions and tasks

A clear job description that makes the duties and responsibilities of the position clear is essential. You can also give applicants a taste of what the actual job will be like by giving them tasks or assessments that are closely related to what they'll do at the company.

Multi-channel communication

When communicating with candidates face-to-face, make sure the tools you use make it as easy as possible for them. Communicate via both email and SMS to increase ratings, use dedicated portals to centralize your candidate interviews, and create clear, decipherable messages with templates.

Feedback

Feedback is crucial for both the company and the candidate to ensure the experience was meaningful. Make sure you prepare interview and feedback forms in advance and collect feedback from both candidates and stakeholders. If you have access to a video interview feature, you should check whether the system offers the ability to automatically send feedback forms after an interview is completed. You can also use data analysis to understand what drives engagement among your candidates.

Final Thoughts

Recruitment is a two-sided affair. Every applicant, whether they make it into a company or not, will talk about their hiring experience, and it's important that they make a good impression. By paying attention to these subtleties when recruiting, you can improve your company's image, build an excellent employer brand and save a lot of time by ensuring that the recruiting process goes smoothly for both you and your applicants. Investing in recruiting software can help you easily make these improvements and hire top talent, even as the world's workforce becomes more dispersed and remote workplaces become more popular.

Empower your recruiting strategy with IceHrm's innovative features. Simplify processes, amplify engagement, and secure top talent effortlessly.